EXPERIENTIAL
yachty’s pizzeria | deep cuts activation
As a Strategic Partnerships Representative for Universal Music Group’s °1824, I helped capture content for social media and helped organize an experiential activation at the Florida State University. In collaboration with their music industry club, I helped prepare the space for a joint event that included open mic performances at a local coffee house.
I wanted to capture a hyper-local, college experience that aligned with the brand guidelines. Yachty’s Pizza represents fun, genuine experiences and I edited the content with warm tones and film-esque grain to highlight this.
crystal kingdom MADWOMAN “IDK” RELEASE PARTY ^
As a marketing director for the band MADWOMAN through the student-run resource agency, Swamp Records, I conceptualized and executed a release party for their single release entitled “IDK”. Leading a team of five creatives, we planned an immersive concert and art gallery to engage the local Gainesville community into the band’s psychedelic sounds.
This event showcased 10 visual artists who adorned the walls of the beloved venue, HOW BAZAR, which is a staple of new wave music culture in North Florida. Additionally, a local crystal vendor sold metaphysical goods and gave tarot readings to guests.
The lineup consisted of rap, hip hop, and alt-rock acts, including local favorites, Rakhu, FARO, and Rugh. The night ended with MADWOMAN’s set and the playing of their single release at midnight.
This show was at capacity all night and community awareness of the band and its single increased and publications promoted it on their channels. Read an article about it here.
I designed the promotional assets for this event and photos are by Graham Louis and Kinnara Bosworth.
^FANS2FORKs^
This is an immersive food equality action-based initiative that I developed through She is The Music, which is nonprofit organization increasing the number of women working in music – songwriters, engineers, producers, artists and industry professionals. I worked with Marlene Tsuchii, Head of Touring Events at Creative Artists Agency to build out a multidimensional festival, digital campaign, and volunteer program that aims to increase food accessibility across the United States through music.
HEARTWOOD MUSIC FEST SWAMPSTAGE^
As a part of Heartwood Music Festival, Swamp Records was given a side stage with curated artists that appeal to the college demographic. This stage hosted eight different artists throughout the day. I helped to plan the stage, organize festival volunteers, and source content for the event.
I designed all the promotional materials for the Swamp Records Stage including the posters and physical signage that was shown at the venue. I also took photo and video for all social platforms.