DIGITAL MARKETING
UMG°1824
This is Universal Music Group’s first-of-its-kind network of young creatives focused on content and the connection of artists directly to fans. Here’s some of the content I created for artists and the group’s own social channels (scripting, filming, and editing). This includes a targeted-ad for Paul McCartney’s Instagram filter on his social channels, highlighting industry news on main UMG channels, and various branded content for promotions in the pop culture sphere. I focus specifically on short-form vertical content and building their following through the use of analytics. I also have experience in real-time live event social cutdowns !
SWAMP RECORDS DIGITAL REBRAND
Swamp Records is a student-run record label at the University of Florida. I led the rebrand team of 15+ creatives to refresh the content, design, and messaging behind the organization for their 10-year anniversary. This included creating branding guidelines and overhauling the visuals on all social platforms.
kyn entertainment
As a Creative Marketing Intern for KYN Entertainment, an entertainment rights and management company, I helped brainstorm, research demographics, and create content for artists with 5 million+ followers on all social channels. Here are some examples of research and projects I’ve worked on including demographics and strategy decks.
HOUSE OF BLUES:MUSIC FORWARD
As a Social Media Intern for House of Blues Music Forward Foundation, I helped design social media graphics, plan content calendars, and help facilitate programming that helps young people of diverse backgrounds gain tangible experience in the music industry.
GIRLS BEHIND THE ROCK SHOW
Girls Behind the Rock Show is a nonprofit focused on building a more gender-diverse music industry. As a social media coordinator I helped build content calendars, schedule posts, and strategize for increased engagement across all platforms.
